APPS I LOVE: VILLOID
WHO: Launched by Alex Chung
Again, WHAT: Fashion & Styling app
Heres how it works:
You enter the app and chose your board. You board determines how many pieces are going to be used in your "look". Once you chose a board, lets say one with 5 boxes, you pick a category and get cracking. You browse through everything from dresses, blouses, sunglasses, loafers, bras blah blah to piece your look together. The app then automatically places whatever you've picked into your board and then you're ready to publish your look. The items in each category are actual clothes from contemporary brands and each item has the brand name, price and where to buy it all included. While most of the pieces are ridiculously expensive, it's kind of cool that IN THEORY you could actually buy shit you put on your board. On a more practical level, it's honestly just a great way to stay on the cusp of what's being released in the fashion world as well as be introduced to brands you may have not heard of before (... and put together an $3,500 outfit you will never, ever able be able to afford as long as you live ft. a Life is Gucci sweatshirt.)
My favorite feature of this app is the ability to upload your own pictures into your boards. I am someone who is constantly inspired by art, films, travel, an interesting color etc... and these things end up in some shape or form inspiring my style and choice in dress. You can create your look inspired by something that caught your eye, a favorite painting or place you've visited, so your boards become little pieces of art instead of just clothes put together.